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AMD EMBEDDED SOLUTIONS GUIDE

WWW.AMD.COM/EMBEDDED

hen we introduced the

AMD Embedded G-

Series Accelerated Pro-

cessing Unit (APU)

platform in 2011, it

was a watershed moment for the embedded

market. e combination of a low-power

CPU and discrete-class GPU into a single

APU enabled us to reach new heights for

multimedia and parallel processing perfor-

mance in an ultra-compact form factor at

extremely low power consumption. Flash

forward to April 2013, and we again raised

the bar with the introduction of the new

AMD Embedded G-Series system-on-chip

(SOC) platform, which synthesizes the

next generation of the two-chip AMD G-

Series APU architecture (APU+ I/O con-

troller hub) into one single chip.

We’re extremely excited about this

product and believe it is right for the times.

e Internet of ings continues to grow

rapidly, ranging from roadway sensors

to pacemakers to digital kiosks and bill-

boards. In turn, this creates the “big data”

phenomenon, all of which serves as part of

the underpinning for what we call e Sur-

round Computing Era where computing

becomes a seamless part of daily life and

delivers intelligent, relevant, contextual in-

sights and value in real time through a va-

riety of futuristic applications. We already

see plenty of evidence that we’re transition-

ing to the Surround Computing Era. We’re

Surround

Computing Starts

with Embedded

Systems

It is a huge step for us – AMD is sup-

porting the embedded market in a big way.

e Embedded Solutions division of AMD

has been undergoing a transformation over

the last half-year and we will continue to

evolve into a customer-centric organization,

with an eye to providing solutions that meet

our customers’ – and our customers’ custom-

ers’ – speciﬁc needs. e new AMD Em-

bedded G-Series SOC platform gives us the

opportunity to leverage our expertise in new

ways with new customers for the new genera-

tion of high-performance, low power embed-

ded systems. It’s an exciting time for AMD,

our partners, and our customers alike!

But don’t just take it from me:

“e future is full of opportunity be-

cause people want information anywhere,

anytime, and on any device,” said Jeﬀ

Groudan, marketing lead for HP’s thin

client business. “HP wants to enable se-

cure access to provide that information

while enabling great end user experiences.

With their small size, low-energy use

and strong performance, the new AMD

Embedded G-Series processors are a real

boost towards that goal and we anticipate

they will greatly enhance our future thin

client product oﬀerings.”

Embedded is all about creating con-

nectivity and intelligence in things that we

see and, more importantly, things that we

don’t see. is is why the AMD Embed-

ded G-Series SOC is so exciting: it will

create opportunities for new designs. Go

to http://youtu.be/icKa0wxkhgA to see a

video about the new AMD Embedded G-

Series SOC.

connected nearly all the time, even on

planes and in cars. Networked computers

are in everything, from gaming consoles to

televisions and are even starting to appear

in clothing and ingestible diagnostic tools.

To develop this next generation will

require signiﬁcant advances on a number of

fronts, not least of which is processor tech-

nology. at’s why our new AMD G-Series

SOC for embedded markets is so cool,

both literally and ﬁguratively. Besides be-

ing the ﬁrst true quad-core x86 SOC, it is

very energy eﬃcient with a thermal design

power (TDP) lower than 9 watts, yet scal-

ing to 25 watts, meaning the platform is

powerful yet requires little power, enabling

both high performance and fan-less cool-

ing. In reality we see that for a typical ap-

plication our low power G-Series SOC can

run at less than 5 watts!

e AMD Embedded G-Series SOC

provides embedded systems designers

with the opportunity to achieve new lev-

els of system performance and multimedia

versatility in ultra-compact form factors.

Digital signage, digital gaming, thin cli-

ent and human-machine interface (HMI)

applications beneﬁt with a graphics per-

formance boost that enables stunningly

crisp visual experiences. Industrial control

and automation, security/surveillance and

communications infrastructure applica-

tions gain even more parallel processing

speed and precision.

By Kamal Khouri, Director of Marketing for the Embedded Business Unit, AMD

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